What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence. Whereas companies that are making bets all along, even big bets, but not bet-the-company bets, prevail. I don’t believe in bet-the-company bets. That’s when you’re desperate. That’s the last thing you can do.
Designers who can go deep in technology like a computer scientist, and who can also understand people like a social scientist, are the designers who can think and create at the scale of millions of users. They are the ones who can manage the shifting standards and technologies that seemingly change every week. They are the ones the world needs right now.

How we prioritize our learning has implications beyond the day-to-day. Often we focus on things that change quickly. We chase the latest study, the latest findings, the most recent best-sellers. We do this to keep up-to-date with the latest-and-greatest.

Despite our intentions, learning in this way fails to account for cumulative knowledge. Instead we consume all of our time keeping up to date.

If we are prioritize learning, we should focus on things that change slowly.

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Andy Warhol, Skulls (Acrylic, silkscreen and ink on canvas), ca. 1976