Jan 24, 2019 Just ordered something on a web site with Apple Pay integration. That’s some magic! 💬 John Philpin truth 2019-01-24 4:40 pm Ron Guest ApplePay is a great example of Apple (or anyone) removing a slight bit of friction resulting in a outsized improvement in satisfaction. I.e. I love using ApplePay. 2019-01-24 5:51 pm Brad Barrish @bradbarrish